{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Finding Business with Scott Channell","title":"B2B Cold Outreach: Seek to Activate, Not Implant (05)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dd5acddb\"></iframe>","width":"100%","height":180,"duration":284,"description":"You want to stack the odds in your favor? Cold outreach should feel like shooting fish in a barrel, and that barrel should be drained with the fish line at the bottom. That's the advantage you get when your messaging seeks to activate existing needs, rather than trying to implant new ones. \nIf you're trying to implant an idea or convince with your calls and emails, you are stacking the odds against you. ","thumbnail_url":"https://img.transistorcdn.com/vSh5fDMh5qC1i_Q3y9hJ5NTatCpuAwhcSQOw6un78v0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjUyLzE3MDg1/NjM2NTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}