{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 Principles to Future-Proof Your SEO Strategy","html":"","width":"100%","height":180,"duration":3124,"description":"Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?\nMy guest today is SEO expert and growth consultant Eli Schwartz.\nWe talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.\nTopics covered:\nWhy Eli thinks SEO is less about marketing and more about product and user experience\nWhy relying on paid acquisition is an issue\nThe advantages of acquiring users organically\nThe principles SEO strategists should learn for the long-term\nThe importance of being specific in Search Marketing\nInterviewing internal team members to get insights into what customers want.\nPreparing for the “future of search”\nWhy SEO expert should focus on marketing to humans, not tricking Google algorithms\nEli’s biggest fuck-up in his career\nWhat Eli think marketers should learn for the next 5-10 years\n\nResources mentioned:\nAmazon Alexa\nJavaScript\nSSL\nIntel\nAMD\nDirect response marketing\nAhrefs\nHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)\nDomain authority\nGoogle Lens\nShazam\nGoogle Search Console\nGoogle Adsense\nInfluence by Robert Cialdini\nEli’s website\nEli’s LinkedIn","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}