{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills","html":"","width":"100%","height":180,"duration":2523,"description":"Questions covered in this episode: 1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:57 What is your role like as a VP of PMM at Pinterest?8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?16:19 On the outbound side do you have any frameworks for how to think about go to market?19:09 How important are brand marketing skills for product marketers compared to analytical skills? 21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?23:46 Should product marketing decisions be data driven or more so data informed?25:45 How do you think PMM will change over the next 5 or 10 years? 28:40 How should AI play a role in product marketing? 30:45 How do you achieve work life balance?37:55 What do you think has been the one thing that's been most important for growing your career? 39:57 What is your favorite thing about product marketing?Want more insights from Julie? Check out her Sharebird Profile.Looking to connect? You can find Julie here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}