{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"How VICI Shaped the Future of the ‘Instagram Brand’","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ddcfe17d\"></iframe>","width":"100%","height":180,"duration":1623,"description":"VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.During this episode, Aimee chats with host Alicia Esposito about:How the mission and values of VICI have evolved since the company’s inception, if at all;How VICI helped shape the “Instagram Brand” model; The distinct role that influencers and creators play in driving marketing and new product creation; andHow the “meme-ification” of marketing is making standing out harder for brands.RELATED LINKSLearn more about VICISee Retail TouchPoints’ latest coverage on all things social commerce","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}