{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#97 The future of event data (with Timo Dechau @ deepskydata)","html":"","width":"100%","height":180,"duration":3038,"description":"Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7\r\nYou can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78\r\n00:00:00 - Intro\r\n00:02:27 - Welcoming Timo Dechau to the show\r\n00:03:09 - Timo introduces himself and his journey\r\n00:06:07 - The evolution of product management\r\n00:07:00 - Transition to event data in marketing analytics\r\n00:10:02 - The future of event data and analysis\r\n00:13:38 - The challenge of adopting product analytics\r\n00:17:00 - The profitability of data and analytics functions\r\n00:18:08 - The future of event data and event schemas\r\n00:23:02 - The potential of event data in various use cases\r\n00:26:03 - Sequence analysis and its power in event data\r\n00:30:10 - The impact of privacy changes on event data\r\n00:34:00 - Who owns the event data process?\r\n00:43:33 - Timo's solution for event data design and documentation\r\n00:45:53 - Rapid fire questions\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.\r\n-----\r\nQuotes of the Episode:\r\n\"...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have.\" - Timo \r\n\"...\"It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken.\" - Dan\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.\r\n-----\r\nIf...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}