{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wired Dentistry","title":"Should I Hire a Marketing Person or a Marketing Team?","html":"","width":"100%","height":180,"duration":1265,"description":"Hiring one in-house marketing person feels like the safe, affordable choice. By the time you add up the salary, the ad budget and the gaps one person can't cover, it's often neither.\nNaren Arulrajah is the founder and CEO of Ekwa Marketing and has spent 19 years helping dental practice owners get new patients. In this episode, Dr. Lorne Lavine asks him how a single marketing hire compares with a full marketing team, and what actually turns marketing into booked appointments.\nWhat they cover:\nWhy one marketing coordinator can't do everything: one Google Ads specialist plus the ad budget is about $170,000 a year\nWhen a dedicated in-house marketer makes sense, and why practices under $2 to $3 million are better served by a team\nWhat a full marketing team includes: a project manager, copywriters, editors, SEO experts and webmasters\nWhy AI-written content can get your website penalized by Google\nThe difference between marketing and new patients, and why a dental specialist beats a generic agency\nA real example: one change took a practice from one Google review a month to three a day, and two or three new patients every day\nWhy the average practice books only one in three new patient calls, and what call tracking and phone coaching change\nHow Google's constant algorithm changes affect your rankings, and how a team keeps up\nCan you build your own website with AI and expect it to rank?\nTHE ONE THING FROM THIS EPISODE\nChange when your team asks for Google reviews. Ask early in the appointment, while the patient is waiting, not on their way out the door. Reviews tell Google and new patients that your practice is busy and trusted today.\nWORK WITH US\nMarketing: book a complimentary strategy meeting with Naren's team at ekwa.com/wired. They research your practice and your top three competitors and give you a report card and a one-year plan.\nTechnology: schedule a call with Lorne at thedigitaldentist.com/call\nSubscribe at wireddentistry.com/subscribe for the episode, plus the...","thumbnail_url":"https://img.transistorcdn.com/hAY4Bt-F-tyLlkx5wiedDm9_DZlQZkiuiKHHc6Ssqyo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Y3/ZTkwYTI4OTA1NTg5/NWM1ODRmY2UyNmE0/OGI4Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}