{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Some Future Day","title":"Advertising Masters: How Brands can Influence with Celebrities, AI, & Experiential Marketing | Sam Sohaili & Marc Beckman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/de363933\"></iframe>","width":"100%","height":180,"duration":4861,"description":"What are the best marketing tactics for a CMO today? How can brands stand out from their competition?\nSam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela.\nOn this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic \"Just Do It\" campaign.\nKey Topics:\nMarketing strategies for influencing modern audiences\nLeveraging technology in branding and advertising\nBreaking down the Olympic's Opening Ceremony\nHow to market a modern-day presidential campaign\nCelebrity Marketing with Taylor Swift, Michael Jackson and more\nHow to successfully coordinate brand collaborations\n\nSign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/\n\nEpisode Links:\nSam Sohaili on LinkedIn: https://www.linkedin.com/in/samsohaili\n\nTo join the conversation follow Marc Beckman here:\nYoutube\nLinkedIn\nTwitter\nInstagram\nTikTok","thumbnail_url":"https://img.transistorcdn.com/49ti8LEayRlMYmG3EKBCgKTfvk_FNIG5HS513TWDj-Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1NTk1LzE2OTU5/MTY1MzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}