{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Insider's Guide To Finance","title":"Why Video Changes Minds w. Taylor Thoen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/de471261\"></iframe>","width":"100%","height":180,"duration":2526,"description":"Investor relations is changing - In Canada alone there are over 500 press releases a day from public companies. So how do you stand out?\r\n\r\nTaylor Thoen is the founder and CEO of Business Television (BTV) where she has been at the forefront of reaching investors with the most powerful form of media - being video. \r\n\r\nShe not only knows the media industry but she also knows a thing or two about how public companies should be planning and executing their investor marketing programs.","thumbnail_url":"https://img.transistorcdn.com/VfJRaWtqgMHMVTHXtKF2E5CoLBi7MQNSG6llSrRihhM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5NTUwLzE2NTc2/NDU0MDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}