{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Savvy Talk","title":"9: How to master media relations","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/de657fc6\"></iframe>","width":"100%","height":180,"duration":503,"description":"This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories.\nPackaging a story\nGive the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it! \nWritten Content\n\nYour narrative in a press release \n\nFact Sheet \n\nInfographics\n\nVideo\n\nVisual Content: \n\nPhotos/Gallery of Images\n\nGIF \n\nBROLL Video (Stock footage with natural sound)\n\nImportant Links: \n\nYour Website \n\nSocial Handles: All of your social media handles and platforms \n\n\nFor more information, email us or DM us on Instagram.","thumbnail_url":"https://img.transistorcdn.com/OZ9mSMZlx8IpMBihD2OZJy3eLKaFtP3pIG1dhmvQYOw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81OTlj/M2ExOTUwMjc4OTM5/YmVkYjI2OTkzMTkz/YmE5OC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}