{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"What is a Fractional Chief Marketing Officer? | Jeremy Kanne | 539","html":"","width":"100%","height":180,"duration":2247,"description":"Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, & CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.\nWAYS JEREMY CAN HELP YOU:\n+ Create a marketing strategy that fosters predictable growth\n+ Manage KPIs so your marketing makes you money\n+ Correct your brand messaging and positioning\n+ Create systems for your team to follow\n+ Map out your customer journey\n+ Hire marketing employees and consultants to execute\n+ Eliminate holdups to keep your marketing team moving\n+ Direct marketing resources according to your business needs\nTO LEARN MORE: jeremy@smartyeti.co\nChapters\n00:00 What is a Fractional Chief Marketing Officer?\n01:00 How did Jeremy become a Fractional Chief Marketing Officer?\n02:10 What is the Best Firm to Contact for Jeremy?\n03:36 What is the Role of a CMO in a Startup?\n04:56 How involved is the CMO in the Tactics of a Client's Business?\n09:52 How much does a CMO Assist to Evaluation Process in a Business?\n11:03 What is the Key Value of a Fractional CMO?\n12:21 How did Smart Yeti become High Level?\n14:49 What is the Future of CMO Marketing Effectiveness?\n19:15 How Effective is Video Discoverability Today?\n20:53 What are some Offline Business Strategies?\n23:02 Utilizing both Offline and Internet Networking to Support Business Growth\n27:00 How CMOs Help Clients Stand Out in a Crowded Market\n28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}