{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"People Changing Enterprises","title":"Startup spirit in a traditional industry: Unleashing innovation at Banco Itaú with Priscila Bezerra","html":"","width":"100%","height":180,"duration":2085,"description":"Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra, Head of Martech and Digital Acquisition at Banco Itaú. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees.Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation journey. Hear her advice from a four-year transformative journey that is helping to redefine traditional banking. This episode is a masterclass in innovation and change management.Timestamps:01:16 The challenges of innovation in a century-old bank04:25 Building the martech foundation at Banco Itaú06:03 Deciding where to start with composable: Overcoming cultural and operational hurdles11:37 The Importance of \"the people part\" in technology transformation18:00 Creating a startup mentality in a traditional bank21:24 How the perception of martech has shifted inside the business, four years later24:49 The importance of preserving the \"startup\" mindset after initial successes28:52 Advice on maintaining personal motivation and choosing your battles","thumbnail_url":"https://img.transistorcdn.com/H2ZVMJCpViSWdrHqwjKke27GoMzkrB9uAil5f0In5GM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzNzE2LzE2NjE5/NjE2OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}