{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Startup Therapy","title":"The Right Time to Start is Right Now","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/deab21f3\"></iframe>","width":"100%","height":180,"duration":2290,"description":"Ever feel like you’re “almost ready” to launch—just one more feature, plan, or credential away? This episode argues that “ready” isn’t a prerequisite for startups; it’s the result of starting and getting real market feedback. Using examples like selling early software for $1,500, learning web building on the fly, a disastrous (but educational) client pitch moment, and even an impulsive scuba dive, the discussion shows why planning can become productive-looking theater when nothing is being tested. The real cost of waiting isn’t just lost time—it’s lost learning, missed customers, and negative compounding versus competitors who take action. Planning has value only when it directly leads to action, because failure and iteration are the mechanism that reveals what works.\nWhat to listen for:\n01:14 Plans Meet Reality\n02:00 Readiness Comes After\n02:34 First Founder Breakthrough\n07:41 Micro Center Origin Story\n10:07 Cost of Waiting\n11:14 Planning Versus Theater\n12:23 Test With Customers\n14:09 Ecommerce Pitch Fail\n16:41 Whiteboard Versus Field\n18:48 Learning By Building\n19:35 Learn By Doing\n20:05 Founder Skill Stack\n20:45 Econ 101 Mindset Shift\n22:45 Human Potential Unlocks\n24:27 Momentum Beats Certainty\n25:58 Plan To Learn Fast\n30:26 Conditioned To Avoid Failure\n34:34 Cost Of Waiting\n35:50 Action Over Perfection\n36:47 Stop Waiting Start Now\nResources:\nStartup Therapy Podcast\nhttps://www.startups.com/community/startup-therapy\nWebsite\nhttps://www.startups.com/begin\nLinkedIn\nhttps://www.linkedin.com/company/startups-co/\nJoin our Network of Top Founders\nWil Schroter\nhttps://www.linkedin.com/in/wilschroter/\nRyan Rutan\nhttps://www.linkedin.com/in/ryan-rutan/","thumbnail_url":"https://img.transistorcdn.com/9y9tyZ-ziui558cT6TMlYq3DaFTS8yyOuY7HekWBCbM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzYzOTYvMTU3NjI4/MDk2MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}