{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Keys & Cafecito","title":"The Seller Playbook – Episode 3 Why Some Homes Sell Fast While Others Sit","html":"","width":"100%","height":180,"duration":501,"description":"The Seller Playbook – Episode 3\nWhy Some Homes Sell Fast While Others Sit\nHello and welcome back to The Seller Playbook.\nI'm Anna Franklin, Realtor in San Diego, California, and in this series we're pulling back the curtain on the home-selling process so you can make informed decisions and avoid costly mistakes.\nIn our first episode, we talked about whether sellers actually see every offer that comes in on their home. In Episode 2, we discussed how communication behind the scenes can directly impact your results as a seller.\nToday, we're talking about a question I hear all the time:\n\"Why isn't my house selling?\"\nOr sometimes:\n\"My neighbor's house sold in a week. Why is mine still sitting on the market?\"\nThe truth is, today's market is very different from the market we experienced just a few years ago.\nMany sellers are still operating with a 2021 mindset.\nBack then, interest rates were low, buyers were highly motivated, and it often felt like nearly every reasonably priced home was receiving multiple offers.\nToday, homes are still selling, but buyers are behaving differently.\nThey're more cautious.\nThey're more selective.\nAnd they're paying much closer attention to value.\nOne of the biggest reasons is affordability.\nWhen interest rates rise, buyers often find themselves spending significantly more each month for the same home than they would have just a few years ago.\nThat extra monthly payment affects everything.\nIt affects how much cash they have available after closing.\nIt affects how much risk they're willing to take.\nAnd it affects how much work they're willing to do after they move in.\nYears ago, a buyer might walk through a home and think:\n\"We'll replace the flooring.\"\n\"We'll repaint the walls.\"\n\"We'll update the kitchen down the road.\"\nToday, many buyers walk through that same home and think:\n\"We need something that's ready.\"\nNot because they're lazy.\nNot because they're unrealistic.\nBut because they're already stretching financially to make the purchase....","thumbnail_url":"https://img.transistorcdn.com/1WYfRMNFq0Cz-EzpSrmxhJ9_2twy00uSYIwn6efrodU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMmRm/ODViOGQ0ZmQwM2Ux/YjM2ZGYzNGZiN2M2/ZDNkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}