{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We Built This Brand","title":"From Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dee0066d\"></iframe>","width":"100%","height":180,"duration":2105,"description":"What does it take to reinvent a 100-year-old brand? In this episode or We Built This Brand, Diana “DQ” Quinmoen, Head of Design at  Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a furniture brand into a full sensory experience. From brand scent and store experience to AI-powered activations and the “ah-place” philosophy, this conversation explores how modern brands must think beyond campaigns and build systems that connect emotionally at every touchpoint.Show Highlights: (01:17) DQ Origin Story(05:18) Trust and La-Z-Boy Kickoff(09:00) Finding the Ah Place(18:37) AI Powered Recliner Stunt(19:14) Rebrand Pushback Fears(20:58) Campaign Results Metrics(22:42) Lessons Relationships Research(24:31) Future Branding Systems AI(27:21) Authenticity In AI Era(29:44) AI Media Case Studies(30:48) Brands Beyond Products(33:52) Where To Connect(34:26) Final Podcast WrapStart a podcast with HumblePod!https://www.humblepod.com/our-services/Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/","thumbnail_url":"https://img.transistorcdn.com/ppBW6iNha7gocG1oIpaBZcKUnSJioszdErCw68b_WUk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MDkzLzE2Nzcw/Mzc1ODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}