{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones","html":"","width":"100%","height":180,"duration":3400,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How social media marketing expert Andréa Jones balances two different marketing strategies for her agency and for her membership community* Why she prioritizes feelings when it comes to positioning and messaging* How she incorporates social media marketing into the larger context of a sales campaign* Why promotional content isn’t all that useful for building an audience or finding customers—and what’s working instead\n\n\n\n\n\nSome of the most successful business owners I know spend absolutely no time on marketing.\n\n\n\nThey have social media accounts but they’re for posting images about vacations or family or hobbies.\n\n\n\nThey have blogs but they largely sit dormant.\n\n\n\nThey have email lists but never send any email.\n\n\n\nThey don’t have massive advertising budgets or a marketing team that takes care of it for them. Their businesses are simply designed to work—to thrive—without the playing the games we’ve come to associate with marketing in the 2020s.\n\n\n\nThe topic we’re covering this month is always a crowd-pleaser.\n\n\n\nWe’re talking about building an audience.\n\n\n\nExcept that… we aren’t really going to be talking about building an audience at all.\n\n\n\nTruth be told, I chose this topic about halfway through 2020 knowing that people love to hear about all the ways people work on attracting followers and building their email lists.\n\n\n\nBut the more I thought about what I wanted to cover this month, the more I realized this month needed to be about shedding light on some of the most pernicious shoulds & supposed-tos that exist in the small business world online.\n\n\n\nSo we are going to talk about building your audience, but we’re going to juxtapose that with the reality of how marketing—or more specifically, finding customers & clients—work in businesses that are booming.\n\n\n\nAnd that’s exactly where I’d like to start.\n\n\n\nThere’s a difference between building an audience and finding customers or clients.\n\n\n\nAt one point in the recent history of the social...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}