{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau","html":"","width":"100%","height":180,"duration":2733,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from another ad strategist* How she found her confidence as a consultant, educator, and strategist again* What went wrong when she launched a product she thought would be a no-brainer* How her offers have evolved to support her business as it matures\n\n\n\n\n\nLast fall, I was hiking in Great Smoky Mountains National Park and I felt the weirdest pain in my right ankle.\n\n\n\nIt felt like I had rolled it, or sprained it, or done something very weird to it. But I hadn’t.\n\n\n\nI was just hiking along and then felt a shooting pain.\n\n\n\nI kept hiking—maybe not the smartest thing to do, but that’s what I did—and the pain would come and go.\n\n\n\nWhen I got home from the trip, still experiencing some odd pain in my ankle, I decided to take a break from running.\n\n\n\nFirst, I took a week off. I tried to run a few miles—no dice. It hurt.\n\n\n\nThen, I took a couple more weeks off. Ran again and made it a little further but still felt the pain.\n\n\n\nAt that point, I gave myself permission to just work out in other ways for the foreseeable future.\n\n\n\nI’d attempting running every so often but I wasn’t putting in the miles like I did before that hike.\n\n\n\nThat’s how I spent this winter: lifting weights, focusing on climbing, and becoming quite familiar with the elliptical machine.\n\n\n\nBy February, I needed to start adding miles back in so that I was ready to start a half marathon training plan in mid-March.\n\n\n\nI was nervous.\n\n\n\nI was afraid that I’d not only lost the physical fitness I’d earned through running but mental fitness, too. It took me a long time to build up to being able to push through both the physical and mental barriers you run into with running.\n\n\n\nI honestly expected to have lost it all.\n\n\n\nLittle bit by little bit, I realized just how little I lost.\n\n\n\nAnd sure, I needed time on my feet and...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}