{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podcasting with Hiwi G","title":"The New Rules of Podcasting (2026)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/defb5449\"></iframe>","width":"100%","height":180,"duration":889,"description":"📌 Podcast Blueprint Workshop, Sept 8th 👉 https://depth-candor.kit.com/7ce288d99f\nWe're on a break until the first week of September — see you there!\n📥 Grab the free 10-step guide 👉 https://tenstepstolaunch.depthandcandor.com/\n👩🏽‍💻 Apply for Emerging Voices Accelerator 👉 https://hiwote.typeform.com/to/RETSnMtR\n----------\nI went to The Podcast Show in London - one of the biggest podcast conferences in the world - and asked the people who actually build shows for a living the questions I get from beginners every week.\nJustin Jackson (founder of Transistor), Jeremy Enns (Podcast Marketing Academy), Jesse Baker and Eric Nuzum (executive producers on Esther Perel's Where Should We Begin). Here are the 5 takeaways I brought back:\n1️⃣ IS THE IDEA WORTH MAKING? - Jesse's test isn't \"will it succeed\", it's \"is it something you can't stop thinking about?\" Then Eric's follow-up: keep getting more specific until nothing else like it exists.\n2️⃣ DOES EVERY PODCAST NEED VIDEO? - the honest answer nobody gives you: there's no single correct way anymore. The real question is whether video makes YOUR show better and whether it's worth the extra work.\n3️⃣ HOW DOES A NEW SHOW GET DISCOVERED? - Jeremy's distinction that reframed this for me: exposure gets you seen, attraction gets you chosen. Most people have an attraction problem and treat it like a traffic problem.\n4️⃣ WHAT MAKES A SHOW WORTH EXPERIENCING? - I watched an AI podcast company get booed on stage. But the real threat isn't AI hosts. It's when the AI summary of your show is better than your show.\n5️⃣ HOW DO YOU FIND A FORMAT? - a format is just a repeatable promise your audience recognises. You find it by making the thing, not by planning it for months.\nPlus the story of how a small, imperfect show I made called Depth & Candor is exactly what got me hired.\nSubscribe for weekly podcast production tips, and tell me in the comments which takeaway you needed most.\n🙋🏾‍♀️ Who am I?\nHey, I'm Hiwote, but my friends call me Hiwi!...","thumbnail_url":"https://img.transistorcdn.com/maDRnTkmDkhplRET2XzUF1KR-psMK1DmXi0ug0zdjEk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NTIw/Y2Q2M2UyNDU4YjMz/ZTcxM2I4MWJjNWI5/MGMzOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}