{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Writing & Self-Publishing a Marketing Book: A No-Bull Guide","html":"","width":"100%","height":180,"duration":3072,"description":"Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.\nAfter rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.\nTopics covered:\nWhy April decided to launch a book\nWhy keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers\nThe dumb questions the publishing industry asked April throughout the process\nLearning experiences from writing and rewriting a book for five years\nHow April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book\nWhy she scaled back her original manuscript to it’s published form available now\nHow to find a self-publishing consulting group\nApril’s experience with her book launch and the marketing plan that made it work\n\nResources mentioned:\nApril Dunford on Everyone Hates Marketers\nApril’s New Book\nPositioning: The Battle for Your Mind - Ries & Trout\nChapters Indigo\nBarnes & Noble\n1-800-CEO Reads\nScribe\nKindle Store\nApril’s Twitter\nEditor's note: here's a list of 70+ books for entrepreneurs you might want to check out=","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}