{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Changing The Industry Podcast","title":"Episode 102 - You Can Make The Jump with Aaron Woods","html":"","width":"100%","height":180,"duration":3998,"description":"Recorded live at the Institute Summit 2023, David and Lucas sit down with Aaron Woods, owner of Xtra Mile Auto Care in Stillwater, OK and a Facilitator/Coach for the Institute for Automotive Business Excellence.  Can you truly serve your customers at cut-rate prices?Aaron has been an integral force in the industry, starting at a Chevrolet dealership as a service advisor before moving into a sales position and finally opening his own shop in 2018. With a help-first mentality and the lessons learned in his career, he knows what it takes to rise above the competition. Joining The Institute, Aaron looks to give back to the industry he loves through group facilitation, business coaching, & individual mentorship.Aaron’s background and how he became a shop owner. 0:00Did you walk in with a trunk of money? 6:24The difference between price and value. 12:51The “Gandalf of your shop”. 17:36What happens when you have a shop owner who doesn’t have enough people to work? 20:02Why you need to justify yourself. 27:27How do we reach those who have been doing the work for a long time? 32:55How do you reach the right clients? 38:42Close the Donut Shop. 44:55The difference between people that work out. 49:37Fancy bourbon in Stillwater. 53:08","thumbnail_url":"https://img.transistorcdn.com/TmFutVBA2CXrbhzBSzhfJLpfqgewMMYGUnLcyfdNyvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3ODY2LzE2NzQw/ODM5MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}