{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Looking Through the Lens of Hopefulness","title":"What a TV Reporter Turned Media Coach Taught Me About Showing Up on Camera","html":"","width":"100%","height":180,"duration":3446,"description":"Most people think communication is just talking. Susan Siravo proved otherwise.Susan is a former television reporter and anchor who spent roughly a decade in local news as a general assignment reporter — covering crime stories, water main breaks, political hearings, whatever the day brought. She later became a public information officer for a water and flood protection agency in California, transitioned into corporate communications and social media for a regional bank, and eventually built a media and communication coaching practice. She joined me on Lens of Hopefulness to break down what it really means to communicate effectively on camera — and along the way, I made some discoveries about myselfJournalism Taught Her More Than She ExpectedSusan traced her path back to where it started: a genuine love of storytelling.“I was always attracted to the field of news and journalism. Since I was a kid, I loved watching the news and the idea of storytelling.”That love turned into a career, but the most enlightening part came when she crossed to the other side of the camera. After years of interviewing people as a reporter, she became a spokesperson for a public agency — and discovered something humbling.“One of the hardest parts of it was being the person who speaks to the media. I thought that would be so easy because I had been in the media for so long interviewing people and I know what makes a good interview and all that. But then when the camera was on me and then I was supposed to be articulate and succinct — that was very hard. And so now when I work with clients, I know what they’re going through.”That experience is why her coaching connects. She’s not teaching from theory. She learned it the hard way herself.The Pandemic Changed EverythingWhen COVID hit and the world moved to Zoom, Susan saw a problem most people didn’t even have language for yet. Professionals who were competent, knowledgeable, and credible in person suddenly looked and sounded uncertain on...","thumbnail_url":"https://img.transistorcdn.com/joBo8hADlNFQ1k5x5xAjt5HyXmwErinAxq4X1VdxZyw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82N2Jm/ODZmNjM3ODdlZGFj/OWVlZmJlYWRkZTM5/ZmUwNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}