{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Defining Hospitality","title":"The Design Starter Kit - Ashley Squires - Defining Hospitality","html":"","width":"100%","height":180,"duration":2103,"description":"What if the biggest advantage in hospitality design isn't having more options, but fewer, better ones? \n\nOn this episode of Defining Hospitality, Ashley Squires walks through how The Stylist Group is rethinking the front end of design sourcing. She breaks down how her team narrows a project down to a tailored \"starter kit\" pulled from dozens of premier manufacturers, why a fast turnaround can save a firm real time and money, and how she's working to bring a sense of joy back into a process that too often feels like a grind.\n\nAshley Squires is an interior designer, hospitality design expert, and creative strategist with more than 25 years of experience across hospitality, multifamily, and private aviation spaces. She's led design work for major hotel brands, multifamily developments, and cruise lines, giving her firsthand insight into where the sourcing process breaks down for design teams. Alongside her partner Andrea, she co-founded The Stylist Group to turn that experience into a free resource other designers could lean on.\n\nChapters:\n00:00 Stylist Group Promise\n00:24 Show Mission Intro\n00:48 Sponsor Message\n00:57 Meet Ashley Squires\n01:23 Time Is Money Setup\n02:57 Defining Hospitality\n03:25 What Stylus Group Does\n04:50 Library Space Problem\n06:24 Curating From 27 Makers\n09:26 Designer Testimonials\n11:26 Fast Turnarounds\n15:33 How Palettes Get Picked\n18:25 Christmas Day Unboxing\n19:54 Sustainability Break\n20:19 Measurable Time Savings\n22:06 How To Get Started\n25:12 Recent Project Wins\n33:27 Wrap Up And Contact\n\nQuote of the Show: \"No matter what the needs are, whether you're a big firm or you're just starting out, consider us your design resource library.\" - Ashley Squires\n\nBuilding a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.\n\nLinks:\nSubscribe: https://www.youtube.com/@defininghospitality?sub_confirmation=1 \nSubstack: https://www.defininghospitality.live/ \nGuest’s LinkedIn:...","thumbnail_url":"https://img.transistorcdn.com/jOMZku2zhfiEl2keEgoTu9dN4zv3kAryH7e0rdfDrqM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MzU3LzE2ODE4/MjI1NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}