{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Delta Dispatch","title":"Trail Magic: Adaptability, THC Bans & AI","html":"","width":"100%","height":180,"duration":3536,"description":"Jason Dayton and David O'Neill built Trail Magic out of a college senior project. Their hard cider company became one of the first THC beverage brands in Minnesota, launched in nineteen days flat when the law changed in 2022. They survived COVID, added pickleball courts, expanded to sixty-plus wholesalers, and are now preparing for the possibility that their core product category gets banned on November 12.\nIn this conversation, we talk about what adaptability actually looks like when you have loans, investors, and thirty employees depending on you. We get into the game theory of the hemp ban, including how distributors and retailers are planning for inventory wind-down. And we go deep on how Trail Magic uses AI tools (including Claude) to run sales operations and financial management that would otherwise cost thousands of dollars a month in specialized software.\nThe full Delta Dispatch is invite-only. Request access at https://deltaemerald.substack.com/.","thumbnail_url":"https://img.transistorcdn.com/6tujz8TbuGyo81YhpNuTLnKw8d8iUFQ_3InxLQ0UvVY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWUz/MTI3MGEyNzk2NmJh/YjNjNGFiNjY5OTU0/OWEwOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}