{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The EcoSend Podcast","title":"S6E1 'Ethical Email Marketing (and Pasta)', with Yuval Ackerman 🍝","html":"","width":"100%","height":180,"duration":1967,"description":"And we're back! 💚🙌\nJust three weeks after rounding off Season Five, we're delighted to return with a brand new Season Six of The EcoSend Podcast!\nWe've got some fantastic guests lined-up this season, and who better to kick us off than a real expert in Ethical Email Marketing, Yuval Ackerman!\nRated a 'Top Marketer to watch in 2024', Yuval embodies the new shift towards conscious, empathetic Marketing, and away from traditional fear-based tactics and manipulation.\nSo join us for this amazing episode to learn all about using ethical communications to turn your subscribers into your greatest fans, and more as Yuval discussed with James:\n🪖Enlisting in the military at age 17\n🤗 Finding a home in the BCorp movement\n💬 Moving email from monologue to dialogue\n📚 Teaching brands storytelling for business growth\n🍝 The link between email and pasta?!\n... and much more! ✨\nYuval embodies all of the most important values we cherish here at EcoSend. And as a climate-conscious email provider, we couldn't think of anyone better to start off our sixth season than a true expert in conscious email communication.\nAbout Yuval Ackerman:\nYuval is an ethical email consultant who helps eCommerce, B corp and 1% for the Planet brands turn their subscribers into their biggest inbox F.A.N.s.\nNamed a \"Top Marketer to Watch in 2024\", Yuval challenges the so-called \"best practices\" and gives actionable \"better practices\" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.\nShe is also the host of “Email and Pastacast”, a monthly free masterclass that explores pasta recipes, ethical email strategies, and the funny connection between them.\nIn her spare time, Yuval is a songwriter/music producer and a full-time nomad on a mission to find a place to call home.\n\nFurther Resources from the episode: \nEthical Emails: https://www.ethicalemails.co\nYuval on LinkedIn: https://www.linkedin.com/in/yuvalackerman/\nYuval on Threads:...","thumbnail_url":"https://img.transistorcdn.com/aF_nZZ8GimreUZX44-PMUBaSuN-8iTLBAU1Wy4JKDpM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0OTAwLzE2NjQ4/MDUyNjctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}