{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Jordan Crawford on Making AI Work for Marketing","html":"","width":"100%","height":180,"duration":1499,"description":"In this episode, Jordan Crawford joined to chat about:AI in Marketing and Sales- AI will significantly change how we think about marketing and sales- It is important to experiment with AI tools and find ways to work with them to expand capabilities- Both the cost and time to perform tasks with AI have gone to near zero- The challenge is asking AI questions that don't include nuance and can't be operationalized- To work effectively with AI, we need to break down work into smaller chunks that it can do wellUsing AI Effectively- The focus is on how to use GPT Four in processes without worrying about its hallucination problem- People who are not reinventing themselves are at risk of being replaced by someone using AI.- To use AI effectively, one needs to provide creative constraint and context. Andy Grove's framework of \"if the board fired me today, what would my replacement come in and do?\" can be useful for thinking about how to use AI.- AI is good for operationalizing, but one needs to work backwards and feed it the right inputs and training sets to make it work effectively.- The speaker's company uses AI for programmatic outbound campaigns, feeding it website context to determine the top ten data points for targeting customers.- Ideas generated by AI include employee turnover rates, gender diversity ratios, and presence of employee research groups.- The speaker believes that in order to define prompts, one needs to invert their thinking and break down the process into discrete steps.- By breaking down the process and having a clear understanding of the steps involved, the speaker is able to evaluate the AI's suggestions and identify which ideas are good or bad.- The speaker recommends dissecting one's process by writing it out on a whiteboard to gain clarity.- The speaker has campaigns using AI in a targeted way where they can trust the output.- The challenge in automating this is that a wrong result can have high stakes and the pain is too high if it gets it...","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}