{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"He Sold 87 Copies—and Made $2.5M ","html":"","width":"100%","height":180,"duration":1566,"description":"Alex Mandossian sold 87 copies of his book and made $2.5 million from it, which is either the best argument for publishing a book or the best argument against caring about sales numbers (or both).I've known Alex for years, and what makes him fun to talk to is that he'll just say the thing most authors won't admit: the book was never the product. It was the thing that got him in the room. He gave signed copies away on stages across six continents and every single one of his high-ticket consulting clients mentioned the book before they hired him. Not because it was a bestseller (600 copies sold, total, across two books) but because having it made him the guy who literally wrote the book on his thing.Alex calls a book a \"credentializer,\" which is not a word, but it should be. He also has a collection of one-liners he calls Alexisms that are annoyingly quotable. We get into all of it — how he turned one book into years of content, why he thinks most authors completely misunderstand what a book is actually for and what happens when you stop chasing sales and start using your book as the best business card that's ever existed.In this episode:How 87 copies sold turned into $2.5 million in revenue (and why the math makes more sense than you think)Why every single high-ticket client referenced the book before saying yesWhat happens when you give signed copies away on stages instead of trying to sell themThe Alexisms — and why deceptively simple one-liners are a branding strategyWhy most authors are obsessed with the wrong metricWant to learn more about Legacy Launch Pad Publishing—my high-end hybrid book publishing company that helps entrepreneurs turn their expertise into authority-building books? 👉 https://www.legacylaunchpadpub.comCurious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figuresInterested in working with a selective hybrid publisher that focuses on...","thumbnail_url":"https://img.transistorcdn.com/Xb3KmOvREtDe2gC76u6FvR351DxBU4X6pzMVALw3Snk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}