{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 137: How to Develop a Social Media Strategy: Step-by-Step Tutorial","html":"","width":"100%","height":180,"duration":1502,"description":"If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.\n\nBut the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.\n\nThe end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.\n\nToday, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.\n\nListen to the full episode to hear:\n\nThe two biggest mistakes people make when they’re creating a social media strategy for the first time\nWhy you need to get as specific as possible with your goals for your social media presence\nWhy you should review the actual data on your past and current posts’ performance rather than relying on your own impressions\nWhy going to the platform where your customers are isn’t necessarily the best advice\nThe two systems you need to stay consistent with your strategy\n\n\nLearn more about Gillian:\nSmall Business 101\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!\nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}