{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Travel Marketing Podcast","title":"€0 to €100M: How WeRoad Built a Travel Empire with CMO Fabio Bin","html":"","width":"100%","height":180,"duration":2603,"description":"In this episode, Fabio Bin, CMO and founding team member of WeRoad, reveals how they transformed a simple idea - connecting strangers who want to travel together - into a €100M travel company in just seven years. Fabio shares their unique approach to community building, including how they've cultivated a network of 3,000 travel coordinators across Europe and built a two-million-strong engaged social media following. From their innovative city domination marketing strategy to their blend of digital and real-world brand activations, discover how WeRoad created a travel movement that goes far beyond just selling tours. Learn about their marketing evolution from pure social media to a sophisticated omnichannel approach, and how they've maintained authentic community engagement while scaling across multiple European markets. Whether you're in travel marketing or building a community-driven brand, this episode is packed with actionable insights on combining performance marketing with genuine community building.","thumbnail_url":"https://img.transistorcdn.com/b2EWnH6mvSsDBaVPCFbkOzVXbCKWfHeDDRNdyIxxLd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGZm/MmMxYzVkOTZkZWYy/NDBmYmIwZGU0OGQ1/YmIyNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}