{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dfd06bc4\"></iframe>","width":"100%","height":180,"duration":3856,"description":"In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.\n \nTopics Covered:\n[00:01:01] Messaging vs. copywriting.\n[00:04:11] Message market fit. \n[00:11:55] Articulating Unique Value.\n[00:15:18] Outstanding messaging examples.\n[00:21:42] Messaging strategy and market fit.\n[00:27:00] Positioning and key problems.\n[00:29:11] What we hate about the industry.\n[00:32:25] Voice of customer research.\n[00:35:28] Customer value and transformation.\n[00:39:23] Messaging map structure.\n[00:43:06] Messaging strategy framework.\n[00:47:18] Centralized hub for visual images.\n[00:49:21] Centralized messaging framework.\n[00:53:39] Finding the negative space.\n[00:56:09] Elevator pitch research.\n[01:00:15] Effective communication as a skill.\n[01:03:35] Copywriting and LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}