{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Are AI searches serving up you or your competitors? Hack ChatGPT results with Mike Buckbee (#194)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dfdf949d\"></iframe>","width":"100%","height":180,"duration":2618,"description":"In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. They delve into Mike’s latest project, Knowatoa, which helps companies understand their AI search ranking and make informed decisions to improve visibility in AI-driven searches. They also touch on the importance of content, sentiment analysis, and common mistakes companies make with AI data collection bots. Join them as they explore the evolving landscape of search and how marketers can stay ahead of the curve.\n \nTOPICS DISCUSSED IN TODAY’S EPISODE\nImpact of AI on SEO and Paid Search Strategies\nCommon Mistakes and AI Data Collection\nMike's Tool for AI Search Ranking\nConference Insights and AI in Marketing\nGoogle's AI Models and Ranking\nSentiment Analysis and AI\nAI Models and Data Sources\nSEO Strategies for AI and Traditional Search\nImpact of AI on Paid Search\nGoogle's E-commerce Integration\nAdapting to AI in SEO\nMike's AI Tool\nHow the Tool Works\nOnboarding and Pricing\nDynamic AI Models\nBootstrapping and User Growth\nResources:\nKnowtoa\nGrowth Marketing OS (Operating System) \nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}