{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UpYourStack","title":"Episode 12 - Sendoso","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dfe7ab45\"></iframe>","width":"100%","height":180,"duration":1434,"description":"In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results. \n00:00 Introduction to the Podcast \n00:16 Meet Kris from Sendoso \n00:38 What is Sendoso? \n01:27 The Origin Story of Sendoso \n02:45 Customer Profiles and Use Cases \n03:41 Impact and ROI of Gifting \n07:25 Navigating the COVID-19 Shift \n08:36 Differentiating Sendoso in the Market \n10:03 Integration with HubSpot \n11:46 Marketing and Outreach Strategies \n16:21 Popular Gifts and Personalization \n19:49 Future Roadmap and AI Integration \n21:11 Getting Started with Sendoso \n21:34 Fun Customer Stories \n22:33 Advice for App Developers \n23:18 Conclusion and Contact Information","thumbnail_url":"https://img.transistorcdn.com/mqkAJhZFO1yyibVaBsMXkXcaQ31L_jKE-taAlcMAi1A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTkx/YzcwMGZiYjk3Zjk0/MDg1MzY1ZGM3Yzk2/Mzk5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}