{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"Smarter Social Media Marketing with Tod Maffin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dff648f1\"></iframe>","width":"100%","height":180,"duration":1930,"description":"Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster.\n\nIn this episode we discuss...\n- Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio\n- How Tod first became interested in marketing\n- The early days of his own company engageQ - an accidental start?\n- engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI\n- The importance of having a clearly defined marketing goal\n- Quoting Tod - \"The community of agencies should rise to support the community of agencies\"\n- engageQ success stories\n- Retargeting - \"be smarter\"\n\nFor more see jellymarketing.com/blog/podcast\n\n\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}