{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Travel Marketing Podcast","title":"Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery","html":"","width":"100%","height":180,"duration":2519,"description":"In this episode of \"Trailblazing Tactics,\" hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking \"behind the curtain\" of your analytics is crucial.Key topics include:A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its \"first to play\" tickets.Learning from Data: Hear the story of a \"failed\" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like \"sleepers\" and the importance of adopting new technologies like AI to stay ahead.","thumbnail_url":"https://img.transistorcdn.com/b2EWnH6mvSsDBaVPCFbkOzVXbCKWfHeDDRNdyIxxLd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGZm/MmMxYzVkOTZkZWYy/NDBmYmIwZGU0OGQ1/YmIyNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}