{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"BRAND: ME! with Preston Konrad","title":"Diversifying it: with Luke Ditella","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e05bd470\"></iframe>","width":"100%","height":180,"duration":2112,"description":"Feeling like a one-note and ready to switch it up? This week I’m joined by multi-facetted entrepreneur, model, brand ambassador and father Luke Ditella. We speak all about diversifying your brand and how to have the whole package without sacrificing what makes you happy. Luke has seen and done it all so he gives us some great tips on how to juggle the right balance of all your endeavors and projects. Social media is an unusual paradox and Luke points out the latest importance of a niche and how to properly categorize your brand in your industry without overkill. Organic passion, vulnerability and not being afraid to color outside the lines will grow and diversify your brand like you’ve never expected.","thumbnail_url":"https://img.transistorcdn.com/KjPBlAcYG2KVn4MjLfwpxCWmfHCZlN_LztsifOOize8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZTQy/MDc5ODhjZTU4ZTdj/OGI4MWNkYjczYzI4/OGJiMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}