{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business of Speed Podcast","title":"The One with Lee Zohlman, Formula E Director, Americas","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e06fee66\"></iframe>","width":"100%","height":180,"duration":3217,"description":"He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed.\n Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:\nHow saying no to the wrong deal doubled his career trajectory\nWhy partnerships, not sponsorships, define the next era of motorsport business\nFormula E’s billion-impression growth story (and what it teaches every brand)\nHow the electric series plans to conquer the Americas—Miami, Mexico City, São Paulo and beyond","thumbnail_url":"https://img.transistorcdn.com/fyEekiZGYjoBNuiS3qH3tFSSQTfxx34Wohu5cRUK2d0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MDVh/NjZkMWNiNTNhYzIz/YzE2MWYzNDQ0ZWUz/MWVhZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}