{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Bonus Week #5: Is Your Business Idea Any Good? Here's How To Tell","html":"","width":"100%","height":180,"duration":1810,"description":"To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.\n\nI went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.\n\nTo do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.\n\nFor the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.\n\nWhen I was first trying to build my business, my funnels weren’t working and my launches were falling flat.\n\nAnd it wasn’t because of the funnels or the launches.\n\nThe reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.\n\nI hadn’t validated my business idea.\n\nSo today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.\n\nListen to the full episode to hear:\n\n3 questions to ask to validate your business idea\nWhy market research is essential to building a successful business\nHow to tell if your business idea is valid and worth pursuing\nWhy it might not take a long time to build a substantial, successful business\n\nLearn more about Gillian:\n\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}