{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S3E2: Content + Total Addressable Attention Featuring Diandra Escobar","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e0b84587\"></iframe>","width":"100%","height":180,"duration":2939,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/\nWatch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA\n\nWhat do ALL marketers have in common?\n\nWe are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our \"tactics\" work.\n\nDiandra has mastered getting and holding attention. \n\nShe also shares her secrets on creating content that gets attention and drives growth.\n\nBecause that's what marketing is for: to drive organizational growth.\n\n// GUEST LINKS //\nDiandra's LinkedIn\n\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}