{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"All About Beer","title":"One Iconic Beer: Bass Ale","html":"","width":"100%","height":180,"duration":3216,"description":"On this episode, you'll hear the remarkable story of Bass Pale Ale. This story begins at the dawn of the industrial age, and charts Bass’s rise as one of the first global brewing brands. Over the course of two centuries, its pale ales evolved to meet the times, and today we know Bass as one of Britain’s classic cask ales—a beer enjoying a current renaissance among the country’s pubs. In many ways, in telling the story of Bass, we’re recounting the history of brewing in Britain over the past two centuries: its technological and industrial rise, the collapse that befell the giants over the past generation, and, perhaps, an encouraging revival. You'll hear from Harry White, who started at Bass in the research and development department in 1977. He would become Director of Quality Assurance in 1989, and stayed with the company until 2007. Today he is the chairman of the National Brewery Heritage Trust in Burton Upon Trent. You'll also hear from Pete Brown, one of the most celebrated beer writers in the world and the author of over a dozen books, including his most recent, Tasting Notes – The Art and Science of Pairing Beer and Music.It’s an amazing brewery and an amazing story, all befitting one of the world’s most iconic beers.Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This episode is sponsored by:RahrBSGThis episode of the One Iconic Beer podcast is supported by RahrBSG – trusted supplier to brewers, distillers, and beverage makers across North America.  From the barley field to your brewhouse, we’re proud to support the people behind great beer with the ingredients, expertise, and service they depend on.  Whether you’re brewing the next great American Double IPA or crafting an award-winning continental lager, RahrbSG provides the industry’s finest quality, selection, and support. Behind every great – or even iconic – pint, there is a...","thumbnail_url":"https://img.transistorcdn.com/YbIXMAPDh5P1bq8AScEI4-pDCjLFr9_HYxMYZHAelB0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMyMzQzLzE2ODA3/OTA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}