{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Jamie Oliver's PR Guru: How To Unleash Marketing Campaigns That Actually Work","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e0e20baa\"></iframe>","width":"100%","height":180,"duration":3383,"description":"Jamie Oliver has spent decades getting Britain cooking — and occasionally pissing people off while doing it.\nBut what does it actually take to build, protect and evolve a personal brand that millions of people already have an opinion about?\nAlison Corfield, Brand Director at Jamie Oliver Group, joins Dan to unpack the machine behind Jamie: from sugar-tax campaigns and battles with Big Food to Twitter pile-ons, brand partnerships and the fight to stay relevant to a new generation.\nThey get into Alison’s early days at Virgin, why entertainment beats preaching, how Jamie built extraordinary public trust, the difference between doom scrolling and genuine discovery — and what brands can learn from campaigns like Vaseline.\nA cracking conversation about brand, influence, attention and what happens when your founder IS the brand.\n\n============\nON THE MENU:\n===========\n00:00 Intro\n04:46 Virgin Was Doing WHAT on Flights?\n07:00 Enter the Jamie Oliver Machine\n13:30 Making Serious Issues Entertaining\n17:55 Jamie’s Iconic Westminster Moment\n23:00 Building Campaigns People Actually Notice\n28:51 Why Britain Trusts Jamie Oliver\n34:00 When Brand Partnerships Actually Work\n38:33 “Jamie Oliver Wants to Ban Everything”\n43:00 Keeping Jamie Relevant to New Generations\n50:33 When Twitter Turns on Jamie\n59:09 The Keith Floyd Rabbit Hole\n01:08:52 Doom Scrolling vs Explore Scrolling\n01:16:00 How Brands Win Attention\n01:21:00 What Great Brand Campaigns Get Right\n01:27:00 Building a Brand Bigger Than Content\n ============================================== \n♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 \n============================================== \n🤝 Let's Connect! \n►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) \n►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) \nThis episode was edited...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}