{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 No-BS Principles for Unforgettable Marketing with Margo Aaron","html":"","width":"100%","height":180,"duration":3267,"description":"Why are so many marketers bad at marketing themselves?\nThis episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.\nWhen it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.\nShe’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.\nTopics covered:\nWhy most entrepreneurs are lying about their 80-hour work week\nThe reason why so many marketers struggle to market themselves well\nWhat you must do to avoid becoming an annoying marketer\nThe easiest solution for identifying what problems you solve for your audience\nHow to understand market sophistication (and why it’s a huge advantage)\nWhat questions to ask your customers to find out their deepest desires\nWhy competing on price alone won’t build a profitable business\nHow to write a message that resonates with your audience\n\nResources mentioned:\nThe Arena: Virtual Coworking Space\nThat Seems Important - Margo Aaron’s website\nHow to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre Chaperon\nThe Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’Souza\nHow to Convince People to Buy Without Being Pushy - Sean D’Souza\n3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna Wiebe\nValue Proposition: What Is It & How to Create One - Episode 52 with Momoko Price\nMy Life in Advertising and Scientific Advertising by Claude Hopkins\nOgilvy on Advertising by David Ogilvy\nCopy Hackers\n@MargoAaron on Twitter","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}