{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Moneywise","title":"He Built a $20M Brand Without a Media Background","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e1175412\"></iframe>","width":"100%","height":180,"duration":2205,"description":"Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comAdam White didn’t set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn’t about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.Here’s what we talk about:Building Front Office Sports out of his dorm roomWhy brand aura matters more than ever and how to create it from scratchThe tweet that led to a $750K investmentWhy he gave up 51% of the business early – and doesn't regret itThe role of soft touchpoints in landing major dealsGrowing to 800K newsletter subs without chasing SEOHow an official NFL content partnership changed everythingDiversifying revenue from newsletters, social, events, and brand partnershipsThe personal side: paying off student debt, buying his mom a car, and defining success as freedomCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Front Office Sports https://frontofficesports.com/ Adam White https://www.linkedin.com/in/adam-white-85ab4389/Sponsors:Protect your upside and get your time back at cressetcapital.com/moneywiseAchieve your dream body with dailybodycoach.com/moneywiseJoin 700+ founders hiring A-players in Latin America at hirewithnear.com/moneywiseChapters:(0:42) Building Front Office Sports: Growth & Early Days(1:40) Revenue Milestones(3:40) Building Brand Aura & Early Partnerships(10:34) Attracting Investors & Business Model Shift(13:24) Audience Growth During COVID(16:04) Monetization & Revenue Diversification(17:44) Philosophy on Investors(19:08) New Investors, Professionalization, & Validation(22:07) NFL Partnership (25:44) Networking...","thumbnail_url":"https://img.transistorcdn.com/vCvB-0dtzg339Iof9Uhri-E5Cu1YvE_goNcKch75CeI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTZj/OWRiMTI3NjI1YWUy/MWY4ZWJkOTU2YzFl/NzE0Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}