{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Moneywise","title":"He Built a $20M Brand Without a Media Background","html":"","width":"100%","height":180,"duration":2205,"description":"Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.com\n\nAdam White didn’t set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn’t about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.\n\n\nHere’s what we talk about:\nBuilding Front Office Sports out of his dorm room\nWhy brand aura matters more than ever and how to create it from scratch\nThe tweet that led to a $750K investment\nWhy he gave up 51% of the business early – and doesn't regret it\nThe role of soft touchpoints in landing major deals\nGrowing to 800K newsletter subs without chasing SEO\nHow an official NFL content partnership changed everything\nDiversifying revenue from newsletters, social, events, and brand partnerships\nThe personal side: paying off student debt, buying his mom a car, and defining success as freedom\nCool Links:\nHampton https://www.joinhampton.com/\nLower Street https://www.lowerstreet.co/\nFront Office Sports https://frontofficesports.com/ \nAdam White https://www.linkedin.com/in/adam-white-85ab4389/\n\nSponsors:\nProtect your upside and get your time back at cressetcapital.com/moneywise\nAchieve your dream body with dailybodycoach.com/moneywise\nJoin 700+ founders hiring A-players in Latin America at hirewithnear.com/moneywise\n\nChapters:\n(0:42) Building Front Office Sports: Growth & Early Days\n(1:40) Revenue Milestones\n(3:40) Building Brand Aura & Early Partnerships\n(10:34) Attracting Investors & Business Model Shift\n(13:24) Audience Growth During COVID\n(16:04) Monetization & Revenue Diversification\n(17:44) Philosophy on Investors\n(19:08) New Investors, Professionalization, & Validation\n(22:07) NFL...","thumbnail_url":"https://img.transistorcdn.com/vCvB-0dtzg339Iof9Uhri-E5Cu1YvE_goNcKch75CeI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTZj/OWRiMTI3NjI1YWUy/MWY4ZWJkOTU2YzFl/NzE0Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}