{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"The Long-Term Principles to Create Effective Facebook Ads","html":"","width":"100%","height":180,"duration":3107,"description":"How often do you look at Facebook?\nFacebook is the largest media company in the world, and it has generated more than $27 billion in revenue.\nIn this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.\nTopics covered:\nPerformance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategies\nPerformance marketing is a mindset where you make decisions based on data\nHow to generate new leads and customers using Facebook advertising\nStep 1: Messaging - Find unique value proposition that makes your brand shine and stand out\nStep 2: Ad Designs - Do not use stock photos, find unique design angle\nUnique imagery catches people’s attention and generates higher click-through rates\nUtilize ready made icons, videos, and backgrounds with simple text for imagery\nStep 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audience\nUtilize tools in Facebook Ad Manager to gauge audience and effectiveness of your ads\nUnderstand your audience by asking questions and targeting customers using similar brands and products\nConversions and results are necessary to determine if ads are working\nAvoid creating too many ads for one campaign\nStart with one message and then try different messages; keep the same call to action\nUse step-building approach to create trust with your audience\nReasons why Facebook ad campaigns fail and mistakes that are made\nFacebook is the most effective advertising platform available\nRecent News: Facebook manipulated people to get and use personal and private data\nData is the reason why marketing ads on Facebook are successful\nGood products and good marketing mean no sleaziness needed\nAggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per week\nWriting posts and promoting the blog generates new offers of partnerships...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}