{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Cashflow Diary™","title":"The STR Profitability Formula: Revenue Minus What?","html":"","width":"100%","height":180,"duration":null,"description":"By the end of this episode, you'll know exactly what sits between your Airbnb gross payout and your actual monthly cash flow — and how to calculate the real number with precision. Most STR operators are missing at least two of the six cost categories covered here. Missing a cost category means your profitability looks better than it is.\n\nKey takeaways:\n- Why gross revenue is the wrong number to lead with — and what adjusted gross revenue actually means\n- The Big Three fixed costs every unit carries before the first booking (and the insurance mistake that leaves operators exposed)\n- Variable cost benchmarks for cleaning, supplies, and maintenance reserve — with specific percentages to model\n- Platform and software costs that most operators forget to factor in\n- The complete net cash flow formula written out step by step\n- A starter model for a two-bedroom mid-tier unit so you can compare your numbers to a baseline\n\nGet the full system behind everything covered today: https://cashflowdiary.com/str-blueprint/\n\nSHOW NOTES\n\nTimestamps\n00:00 — Cold Open: Revenue Is Not Profit\n01:15 — Episode Setup: The Cost Stack Problem\n03:00 — Start With Gross Revenue — Then Stop Trusting It\n06:00 — The Big Three Fixed Costs (Lease + Insurance + Utilities)\n10:30 — Variable Operating Costs: Cleaning, Supplies, Maintenance Reserve\n14:30 — Platform and Marketing Costs\n17:00 — The Net Cash Flow Formula\n19:30 — Application Block: Build Your Spreadsheet Now\n21:00 — Outro + STR Blueprint CTA\n\nResources Mentioned\n- Proper Insurance: https://www.proper.insure\n- PriceLabs: https://pricelabs.co\n- Hospitable: https://hospitable.com\n- Ownerrez: https://www.ownerreservations.com\n\nReady to Execute? STR Blueprint — https://cashflowdiary.com/str-blueprint/\n\n—\nCashFlowDiary is hosted by J. Massey — real estate entrepreneur, STR expert, and founder of the SOAR consulting program. New episodes every week. Subscribe on Apple Podcasts, Spotify, and everywhere podcasts are available.\n\nFollow CashFlowDiary:...","thumbnail_url":"https://img.transistorcdn.com/RNvxuIhLLQxGGiyH6EMHk98FCLHHGDQA49Awg1pVCAA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNTNk/ODNkYzAyNzdiOTU5/Y2I4ZGYyYWYxNDNh/ZGMyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}