{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Make Sure You Know Who Your B2B SaaS Product Is For","html":"","width":"100%","height":180,"duration":289,"description":"After your B2B SaaS product begins to get traction, ideas or improvement will fly at you fast.  If you aren't laser focused on who your product is for (and who it isn't) your product could become a convoluted mess.  Let's talk about this strategy and how to manage it effectively for your B2B SaaS.\nFree email course on building a profitable B2B SaaS product for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk to you about why you need to remain laser focused on exactly who you're building for. When I say what, what I mean is your B2B SaaS product, who specifically is it for? As in, who's your target market? Who's that buyer persona? Who has the problems worth solving that you're trying to help?\nReason why I mentioned this is because once you start gaining some traction with your product, it's entirely possible and even likely, That ideas are just gonna fly at you fest. From people that are using your product, even people that aren't. So it can get really noisy really fast, and this is where it's going to test your resolve in terms of your ability to remain laser focused on precisely who you're building for.\nAnd if you haven't defined that right outta the gate, it gets a little bit harder to do. But this is an opportunity to get definitive about that, and that's a good thing. The more definitive you are about. Who your customer is and who they aren't, the easier it's gonna be to understand which ideas make sense, or which problems worth solving you should be chasing, and which ones you should not.\nThe most easiest or the easiest distinction here for those of us building B2B SaaS products, applications that we're trying to turn into profitable businesses is the business versus consumer argument. Now, I'm building a podcast post-production kind of automation tool at the moment. On podcast show notes, and that can be in terms of who the customer is for that product.\nThat can be podcast agencies,...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}