{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"BYO Nano Brew Podcast","title":"Episode 49 - Brewery Customer Membership Programs to Build Community and Profits","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e1484fb6\"></iframe>","width":"100%","height":180,"duration":3607,"description":"There are multiple ways to build a community around your brewery, and one way is through membership clubs and offering your beer through community supported agriculture-type programs. Two brewers embracing that model are here to discuss their initiatives. January and February can be tough months for brewery taprooms. The collective societal hangover both on the waistline and wallet looms large. It can make running a small brewery even more difficult. But there are some ways to cultivate a loyal audience while also creating beers of note. The brewer-owners of Lady Justice Brewing in Colorado and  Stoneman Brewing in Massachusetts are here to share the stories of their membership programs and offer insight on how it might work for your small brewery. Betsy Lay is the co-founder and owner of the social enterprise Lady Justice Brewing in Aurora, CO. She holds a certificate from the Siebel Institute of Technology's Concise Course in Brewing Technology and also earned a Master in Theological Studies from Perkins School of Theology at Southern Methodist University. In her time off from the brewery, Betsy can be found with a good whiskey, a good book, and a good dog.Justin Korby is the owner / brewer of Stoneman Brewery in Colrain MA. Stoneman Brewery opened in 2012 and started the first beer CSA in the country brewing on a small farm using nearly 100% NorthEast grown ingredients in every batch of beer. Justin was a Stonemason for 10 years before deciding to change careers and take the hobby of home brewing to the next level and start a Nano Brewery.   As a one man business Justin also helps raise pigs, chickens and helps weed the homestead garden.The BYO Nano Podcast Episode 49  is sponsored by:Fermentis  There are occasions when a single micro-organism is not enough, you know it! That's why Fermentis gives you All-In-1™, a brand of specifically blended products, which can be made from a mix of micro-organisms, catalysts, nutrients and more. – Available in 500g and 25g....","thumbnail_url":"https://img.transistorcdn.com/b7SB80QdxbNMRRXYMtl4tm8vyp2OG4eor6rRLn6BYUo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0MzEvMTU3Njcw/MjQxNS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}