{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"The GTM OS System That 3,000 Companies Run On","html":"","width":"100%","height":180,"duration":952,"description":"Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk through the exact process we take 3,000 companies through to run on GTM OS, live, step by step.\nI break down the five valleys of death, how to find which stage you're actually in (problem, product, or platform market fit), the 15 go-to-market problems every company pulls from, the alignment assessment that surfaces where your team disagrees, and how to map your whole go-to-market onto one slide so you know what to focus on for the next 90 days.\n⏱ TIMESTAMPS\n(00:00) How to run on GTM OS: what you'll learn\n(00:37) Why 70% of GTM leaders lack clarity, not certainty\n(01:02) Why most go-to-market plans fail\n(02:56) The mistake: treating GTM as an annual event\n(03:36) Go-to-market is an ongoing process, not a plan\n(04:43) The full system: 5 valleys, 3 P's, 15 problems\n(05:29) Step 1: the five valleys of death\n(07:58) Step 2: problem vs product vs platform market fit\n(08:11) The $20M vs $5M valuation story\n(10:36) Step 3: the 15 go-to-market problems\n(12:25) Step 4: the team alignment assessment\n(13:33) Step 5: the 8 questions of GTM OS on one slide\n(14:03) Turning it into 90-day projects\n(14:48) Why the best companies do this quarterly\n📌 Get the full framework and walk through it with your team at runongtmos.com","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}