{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"5 Proven Methods for Positioning Your New Product","html":"","width":"100%","height":180,"duration":3501,"description":"How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.\nTopics covered:\nThe most common mistake companies make with positioning\nWhy it’s valuable to hear an outside marketing perspective\nThe reason why step one is analyzing competitive alternatives\nHow to determine the key unique features of your product\nWhy you must link values to your product features and benefits\nThree styles of market positioning (and which one is most common)\nWhy learning foundational marketing is the most important step\n\nResources mentioned:\nMarketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising\nHow To Use Jobs To Be Done to Read Your Customers' Minds\n26 Ways to Stand Out In Your Customer's Mind with Ulli Appelbaum\nPositioning: The Battle for Your Mind\nPlay Bigger\nThe Information\nRecode Decode\nAprilDunford.com\nCategory Creation: 4 Reasons to NEVER Do It\nHow to Compete With Big Brands Even With Very Few Resources\n13 Positioning Principles From Hungry Hungry Hippos","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}