{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling Trust ","title":"Beyond Transactions | Building Unbreakable Client Bonds","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e193a87b\"></iframe>","width":"100%","height":180,"duration":762,"description":"Why Getting Out to See Customers Builds Trust (and Saves Deals When Mistakes Happen)\nIn this episode of the Selling Trust podcast, the host explains why spending in-person time with customers through events and trips deepens relationships and directly impacts business outcomes. He recounts taking two long-time clients on a three-day trip to tour Carrier’s factories, which led to more authentic conversations, stronger personal connection, and even interest in a company program. Shortly after, a job went wrong when critical equipment was missed, causing a major issue in front of the building owner; because of the strong relationship, the client partnered with him on a fast fix and cost-sharing instead of blaming and back-charging. The host contrasts this with non-relationship-based selling and argues that trust, active listening, and real connection make work more enjoyable and can save and make millions over time.","thumbnail_url":"https://img.transistorcdn.com/2vSqiDSjmXfJ-qe7TSFTqsh4SXsrkZlWV9s5q4uj17A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMmEx/YzliYWMzNjI0YWUw/MjM1ZjdkYThlYjlj/OWEyOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}