{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors","html":"","width":"100%","height":180,"duration":1465,"description":"Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors   Influencer Marketing There are three major ways to scale brand awareness: publicity  physical distribution paid amplification: i.e. advertising     I will be talking about publicity via influencers   influencers…have audiences the right sort of influencers will help you get first time buyers   you need to understand two concepts about influencers:   1: scale of influencers   2: category or influencers   1: scale of influencers    10+ million followers - they will tend to be established celebs    1-10 million - could be established celebs and influencers that have emerges from the internet    100-1m followers - rising influencers in their own right - typically dominate a niche    less that 100K micro-influencers    As a social media influencer reaches a critical mass of followers,  audience engagement actually begins to decrease.    A survey of 2 million social media influencers by influencer marketing platform showed:     1,000 followers have a like rate of about 8%     1,000 to 10,000 followers have a like rate of 4 percent.     10,000 to 100,000 followers see a 2.4 percent like rate     1 million to 10 million followers 1.7 percent","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}