{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Heads In Beds Show","title":"Seeing Through the Marketing BS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2179fc0\"></iframe>","width":"100%","height":180,"duration":2699,"description":"In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, brand vs. non-brand performance, the numbers vacation rental managers should actually trust, building your own marketing scoreboard, and a lot MORE!\n\n\nEnjoy!\n\n⭐️ Links & Show Notes\nPaul Manzey \nConrad O'Connell\nConrad's Book: Mastering Vacation Rental Marketing\nConrad's Course: Mastering Vacation Rental Marketing 101\n\n🔗 Connect With BuildUp Bookings\nWebsite\nBook A Call With Us\n\n🚀 About BuildUp Bookings\nBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.","thumbnail_url":"https://img.transistorcdn.com/iiTjPGUG-ignka85By8VZeGwPEZ74T_TbAk4o_BX22o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5OTgxLzE2MTgz/Mzg3ODgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}