{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Secret Marketing Diary of Personal Brands","title":"Burn the Funnel: Build 7 Figures With One Offer and One Book | Christie Ruffino","html":"","width":"100%","height":180,"duration":2350,"description":"Everyone told you to build the funnel. Stack the offers. Start low ticket and work your way up.\nChristie Ruffino spent over 20 years on that struggle bus before she figured out it was the wrong model entirely.\nChristie is a former hustle-and-grind addict turned AI-powered business strategist who now helps women coaches scale from inconsistent cash flow to predictable seven-figure growth without working more hours. She is the founder of Mastery Unleashed Coaching and Unleashed Publishing and a bestselling author of 21 books.\nIn this episode Christie breaks down the Anti-Ascension Framework — why starting with one high ticket offer is actually easier, faster, and more profitable than the ascension model most coaches are still teaching. We get into why your signature story is the thing that makes premium buyers throw their credit cards at you, how to package one transformational offer with a pay-as-you-grow guarantee that removes all the risk, and why a book is not a publishing achievement but a client attraction machine.\nI also share my own story of being a co-author in Christie's Overcoming Mediocrity series, how it changed my business, and why it literally led to this podcast existing.\n📍Grab Christie's The Ultimate Profitable Authority Book™ Blueprint -\nDiscover 10 proven strategies entrepreneurs use to turn their book into a client-attracting authority engine that generates conversations, partnerships, and high-paying clients.\n➡️ http://profitableauthoritybook.com/blueprint \n📍Learn more about Christie: https://christieruffino.com/\nConnect with Christie on socials:\nFB: https://www.linkedin.com/in/christieruffino \nLI: https://www.facebook.com/christieleeruffino\nConnect with Ginna:\n→ Book a Brand Audit - https://ginnat.live/brand-audit   \n⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group   \n⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/       \n     \n⭐ Connect with Ginna on Instagram:...","thumbnail_url":"https://img.transistorcdn.com/eBcFGXdIlTOjFPU-2MFLwGjmoIuRsxEXcBbmbvJ6DM0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NGRl/NDQ4Y2ZhNzhiNGFk/ZDI2MWMyM2FiYWQ2/ZmMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}